Accuracy:
Accuracy is defined by the quality or state of being correct or precise. If a programme presents lies to an audience it is not an accurate programme. A documentary must be accurate to be a factual programme. I will make sure my factual film will be accurate by checking any facts I use are correct.

Balance:
When a factual programme is balanced, it is showing a fair representation of each side of the story. The producers are unprejudice towards the arguments and stories presented. Each side is focused on equally and treated with objectivity.

Impartiality:
Impartiality is when the producers of the factual programme do not take a side. They remain completely objective throughout. The programme does not display any bias towards either side of the argument. The representation of each argument is balanced and fair.
In my documentary on Graffiti I will not show a preference for either side of the story, I will simply document peoples opinions and present them with complete neutrality.

Objectivity:
The definition of an objective programme is that it is not influenced by personal feelings or opinions in considering and representing facts. The programme remains detached from either side of the argument/story while presenting them both even handedly.

Subjectivity:
A subjective programme is based on or influenced by personal feelings, tastes, or opinions. The opposite of objectivity. It does not present impartial and fair representation of each side of the story or argument and often focuses more positively on one while showing the other in a more negative light.

Opinion:
An opinion is a persons view or judgement formed about something, not necessarily based on fact or knowledge. Opinions can be backed up by strong arguments, but that does not necersarily make them correct, and there are others who will likely still disagree with an opinion presented. Because of this, opinions must never be presented as fact in a factual programme.

Bias:
Bias is an inclination or prejudice for or against an argument, person or group. An example of a documentary that displays a lot of bias would be Supersize Me in which a man eats McDonalds every day to prove how bad it is for your health. He sets out to prove something negative about McDonalds rather than exploring the argument fairly.

Privacy:
Everyone has the right to privacy, and a producer should respect this when creating a documentary. If a person does not want to answer a question or have a video or image of them put in your documentary, you should respect their wishes.

Representation:
Representation is the way that you portray a person, group or argument. It is important that a producer does not allow their personal bias or opinions effect how they represent people in a factual programme.