Motion Graphics idea generation

 

60’s motion graphics sequence ideas.

Entry 1.

Script

Hits: The history of pop

The 60’s is known most for the dramatic changes that took place in the decade. The 60s was a time of “out with the old in with the new”. The decade saw LGBT and civil rights appear in the public eye, British music was at an all-time high of popularity and musical icons of today experienced their first taste of fame.

Shooting to fame in 1962 with their first single “Love Me Do” that reached the number 17 spot on the UK charts. In 1964 The Beatles invented the first music videos with the premier of their film “Hard Day’s Night” at the height of their popularity.

In 1964 while the Beatles were conquering America, Bob Dylan released The Times They Are A-Changin’ a heavily opinionated album that was inspired by the Civil rights movement in America, increasing his notoriety of being a rising protest musician.

Meanwhile in England the Rolling Stones got their first booking outside London, As a result of the success of the single “Come On” which reached #21 on the UK singles chart, sharing the bill with The Hollies at a club in Middlesbrough, England. Soon after in 1964 their third single, a cover of Buddy Holly's "Not Fade Away" is released and reached #3 on the American charts.

In 1969 the decade came to an end with a bang when the first Woodstock, one of the most popular music festivals in the history took place. It attracted an estimated 400,000 people that came to see huge performances from names like Jimi Hendrix, and The Who. Three days of harmony to represent the best of the “peace-and-love generation.”

Entry 2
 

I like the idea of using a fractal effect for my motion graphics intro, to capture the interest the 60's had in all things psychelic. I'm going for something along the lines of these examples.

 

 

 

I don't know how difficult it would be to animate one of these, or if it can even be done in after effects...

 

Entry 3 

After doing some research I discovered that a fractal can be animated quite eaily in motion graphics.

This is the technique I will use.

 



Understanding film an TV: Technologies

Satellite
Satellite is a way of broadcasting TV by receiving signals from communications satellites suspended in orbit around the earth with the use of a satellite dish connected directly to your television by a cable. The downside to this technology is that the signal can be effected by something such as bad weather conditions.

Cable
Cable television is a way of distributing television to customers through radio frequencies or light pulses through cable wires. It can also provide multiple other services such as internet and voice calls. Cable is a much less recent technology than satellite and has been around much longer.

HD TV
High Definition television is a recent improvement in television hardware. Allowing viewers to watch TV in much higher resolutions than before. 1080p used to be the highest standard for High Definition TV, now it has been upgraded to the 4K TV which allows over 8 million pixels on screen at one time.

Analogue
Analogue is a continuous signal that can vary in frequency and amplitude. All television signals were once analogue. at this point in time only five channels were available BBC 1, BBC 2, ITV 1, Channel 4 and Channel 5. Analogue has now been universally replaced by digital in the UK and many other countries.Digital
Digital signals are not continuous. Instead they switch between two separate binary states: On (1) and off (0). Much more data can be transmitted at one time through this kind of signal rather than analogue. That is why so many more channels can be provided on digital TV, as opposed to the original 5 channels available on analogue tv.

Interactive
Interactive TV is a kind of television that allows the viewer to not only recieve information but send it back to the broadcaster. For example many shows have an interactive element that can be triggered by pushing the red button on the remote. On a television provider like Sky you can push the red button to play games.

F
Internet
The dawn of the internet and websites like Vimeo and Youtube revolutionised the media industry. An entirely new kind of media was created, advertisers were forced to adapt to the new online video, which is now a huge business, with Youtube videos being monetised with the use of advertisements, there are many people that now make a living from creating video content for the internet. Also advertisements can be uploaded to the internet for free., for the whole world to see and also be monetised at the same time. 
Not only did the internet start online video, but it also made piracy incredibly easy for the average consumer. This has hit media industry hard and put them in a difficult position, one that they still have yet to figure out, seeing as bills like SOPA, PIPA and CISPA made to regulate the internet have failed time and time again they may actually have to think of a new business model to compensate for the huge, impossible to police piracy of media that happens through the use of the internet.
Another way that the internet has changed the face of the media industry is with online streaming websites such as Netflix, that famously killed off the video renting businesses such as Blockbuster by making it much more convenient and cheap to obtain films and television shows. People are also getting less TV subscriptions and opting for internet based options instead.

Director
What is a Director
Directors are responsible for creatively translating the film's written script into actual images and sounds on the screen. They are ultimately responsible for a film's artistic and commercial success or failure.
Directors may write the film's script or commission it to be written, or they may be hired after an early draft of the script is complete. They must then develop a vision for the finished film and work out how to achieve it.
During pre-production, Directors make crucial decisions, such as selecting the right cast, crew and locations for the film. They then direct rehearsals and the performances of the actors once the film is in production. 
They also manage the technical aspects of filming including the camera, sound, lighting, design and special effects departments.
During post production, Directors work closely with Editors through the many technical processes of editing, to reach the final cut or version of the film. 
At all stages, Directors are responsible for motivating the team to produce the best possible results. Directors must also always be aware of the constraints of the film's budget and schedule and manage the expectations of the film's financiers.

Qualification requirements

No formal qualifications are necersarily needed to become a Director.

There are numerous training courses and reference books on directing and studying the art and craft of directing is important.

If you are considering taking a film production course in higher education, the following courses have been rigorously assessed by the film industry and awarded the Creative Skillset Tick for the high standard of education they provide and the degree to which they prepare you for a career in film:  

However, the role can only really be mastered through in-depth practical experience. You will find writing a screenplay, directing your own short film or an amateur play are all good starting places. 

You will also need extensive industry experience; up-to-date knowledge of filmmaking techniques and equipment is vital, as is learning how to work with actors to create a performance.

Unit 64: Motion Graphics and compositing video

Motion graphics is the combined use of live footage, pictures and/or animation to create the illusion of a real life moving image. It can be found everywhere within every part of them media industry, television, film, video games, and online video all make use of motion graphics and with sufficient knowledge the possibilities of these techniques are limitless, which can make for some incredibly entertaining and eye catching effects.

Idents a Stings are an advertising technique used to create a memorable brand. A sting is usually just a brand name or logo that appears on screen for a few moments to remind a viewer who's work they're watching, while ident is a usually more elaborate.  The more interesting they are the more likely that a consumer will remember their brand. Because of this motion graphics is often used to make a creative and eye catching ident/sting. A very good example of an ident (that clearly worked on me because its the first thing I thought of) is the one Channel 4 uses.

And an example of a sting.

Compositing is combining visual elements from separate sources to create a single image. Green screen is a form of compositing in which the green background of a scene will be removed and replaced with an artificial one. An everyday example of this would be the weather forecast on any news show, where they will replace the green screen with a image of a moving weather map.

DVD menus often incorporate motion graphics animations. They are usually fairly simple like the menu text fading in. Selecting an option may also trigger an animation to transition from one menu to another. The animations are there more or less just to make the menu a little more flashy and fun for the person viewing them rather than having a very dull, static menu.

Resolution refers to the number of pixels (points of individual colour) on the screen at one time. The more pixels there are on screen the sharper and more crisp an image will be. Resolutions settings range from 144p, one of the lowest qualities of footage to the ultra high definition 4K, the highest possible resolution. A 4K TV image is 3,840 x 2,160 pixels, thats more than 8 million pixels in total. 

This video can be viewed in 4K, if your internet connection can handle it, try choosing from any of the resolution options to see the difference in image quality.

Aspect Ratio refers to the width/height ratio of an image on screen. A variety of different aspect ratios have been widely used over the last century as cinema and television evolved and adapted. The most commonly used aspect ratios today are the following:

Aspect Ratio		Uses	TVs
4:3	1.33:1	Standard Channels	Old TVs
16:9	1.77:1	HD Channels	The majority of HDTVs
21:9	2.35:1	Most movies	Very few TVs

Using an aspect ratio that is not suited to the ratio of the screen it will be viewed on causes black bars to be used to fill in the empty space. This is not always too pleasing to the eye. Here are some examples of different aspect ratio/screen combinations.

Because of this it is very important to consider what kind of screen your media will be viewed on to ensure that it is not at all jarring to the audience.